According to the fashion blog Racked, Neiman Marcus has joined Nordstrom in discontinuing Ivanka Trump‘s brand, in what some see as a response to grassroots efforts to boycott products that bear the Trump family name.
As of today, Ivanka Tump’s high-end jewelry line is no longer featured on Neiman’s website.
Mirroring Nordstrom’s reasoning for the discontinuance, Neiman Marcus suggested that the brand was not performing well.
“Neiman Marcus has a very small Ivanka Trump precious jewelry business which is comprised 100 percent of consigned merchandise (merchandise owned by the vendor),” a company representative said in a statement according to Racked. “Based on productivity we continuously assess whether our brands are carried in stores, on our website, or both.”
Shannon Coulter, one of the women behind the #GrabYourWallet boycott, tipped Racked off to Nordstrom dropping the Ivanka Trump line yesterday, and noticed the jewelry was missing from Neiman’s site earlier this morning.
According to Coulter, there were 21 products for sale earlier this week, including a $12,000 diamond bracelet; now, there are none. Additionally, when you search for Ivanka Trump on the site, no results are served. The Ivanka Trump line is also missing from the list of designers on Neiman Marcus’s master list.
Boycott campaigns such as #GrabYourWallet and last week’s #DeleteUber seem to be having an effect. According to The Verge, #DeleteUber resulted in up to 200,000 people deleting their accounts, prompting Uber CEO Travis Kalanick to step down from his position on President Trump‘s economic advisory council.