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Activists display people’s racist tweets on billboards outside their homes

Activists in Brazil are using geolocation tracking to track down people who use Facebook and Twitter to send ignorant and hateful messages.

Activists in Brazil are using geolocation tracking to track down people who use Facebook and Twitter to send ignorant and hateful messages. This campaign, known as “Racismo Virtual, Consequencias Reais” (“Virtual Racism, Real Consequences”), is helmed by a civil rights group called Criola. Their aim is to hold people accountable for their offensive online comments.

After using geolocation tracking to figure out where the tweets originate, Criola purchases advertising space near the location and publishes billboard-sized versions of the original post. While the perpetrator’s faces are blurred out, it still drives the point home.

Jurema Werneck, the founder of Criola, explained to the BBC that the campaign began after weather presenter Maria Julia Coutinho was subjected to ignorant comments and an alarming amount of verbal abuse on Facebook.

Click the images below to view (via Twitter).

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“Those people think they can sit in the comfort of their homes and do whatever they want on the internet. We don’t let that happen. They can’t hide from us, we will find them,” Werneck said.

Featured image via Twitter

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4 Comments

4 Comments

  1. Sharon

    December 1, 2015 at 10:24 am

    About bloody time that people are going to be held responsible for hateful/irresponsible comments!
    Too many hide behind anonymity!

  2. Ricc Rocc

    December 3, 2015 at 10:59 am

    Ok the billboard is up…then what?

  3. Ricc Rocc

    December 3, 2015 at 11:03 am

    If they’re proud enough to tweet it then they don’t care about a billboard!! Besides u can’t even see they’re face.

  4. LvzDaumma

    October 16, 2017 at 1:02 am

    Quite beneficial….look forward to coming back again.

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