Art

Look how these ‘ambient ads’ utilize their surroundings to grab your attention

It’s no secret that advertisers will do anything to cram their product down our throats. But if they do it creatively and thought-provokingly, it’s not such an assault on our senses, but rather more of an exercise in art-appreciation.

“Ambient ads” are an example of such creativity, since they utilize the surrounding environment they appear in to draw your attention.

The advertising strategy began when the effectiveness of traditional media started declining, giving way to innovative off-the-shelf marketing ideas. Ambient ads started appearing in British media campaigns around 1999 and have been actively evolving ever since. (h/t: Bored Panda)

Look:

NRDC.org: Air Pollution Kills 60,000 People a Year

NRDC.org: Air Pollution Kills 60,000 People a Year

National Geographic: 3D Crocodile Escalator

National Geographic: 3D Crocodile Escalator

Pepto-Bismol ad on washing machines at the laundromat.

Pepto-Bismol ad on washing machines at the laundromat.

Motor City Nightmares: Horror Buckets

Motor City Nightmares: Horror Buckets

Sparring Partner Gym (Italy)

Sparring Partner Gym (Italy)

IBM: Smart Ideas for Smarter Cities

IBM: Smart Ideas for Smarter Cities

IBM: Smart Ideas for Smarter Cities

IBM: Smart Ideas for Smarter Cities

 

Bigelow Organic Tea

Bigelow Organic Tea

creative-ambient-ads-3-1-2

Bigelow Organic Tea

Baltica Beer on subway handles

Baltica Beer on subway handles

Dental Care

Dental Care

 

Frontline: Get Them Off Your Dog

Frontline: Get Them Off Your Dog

Juice Salon motion illusion ad on an escalator

Juice Salon motion illusion ad on an escalator

Korean Subway Ad

Korean Subway Ad

What Goes Around – Comes Around

What Goes Around – Comes Around

Dental Implant Insurance

Dental Implant Insurance

 

 

 

 

 

 

 

 

 

 

 

 

 

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