After Target announced that they would be making their toy section “gender neutral,” there was quite an angry response from shoppers, who took to the retail giant’s Facebook page to voice their displeasure.
That’s where an opportunistic Mike Melgaard came in. Posing as an official Target customer service account, Melgaard pulled off one of the greatest troll jobs ever, fielding complaints from customers railing against the “progressive liberals” at Target for their “political correctness.”
All Melgaard needed to fuel outrage and confusion was a Facebook account he created called Ask ForHelp that sported Target’s bullseye logo. Ask ForHelp was obviously not verified, but most people didn’t care, interacting with Melgaard and growing increasingly irate as he trolled their gender neutral hatin’ ways. Ars Technica points out that “rather than checking for a verified blue checkmark,” they believed that Ask ForHelp was legit at first glance and sought repeatedly to report him to Target overlords. When Melgaard screencapped his shenanigans and posted them to Facebook, the prank went viral.
It was a beautiful sight to behold:
Melgaard’s trolling apparently lasted 16 hours before numerous reports got him shut down.
“I definitely side with Target and support their decision wholeheartedly,” he said. “That being said, this was, for me, more about the laughs. I absolutely love satirical humor, and I think America could use a little more laughter.”
Images via Facebook