According to a recent poll by E-Poll Marketing Research, Colin Kaepernick is now the most disliked player in the NFL.
According to ESPN, the poll interviewed 1,100 people whose demographic represented “the general population.”
The poll revealed that Kaepernick was “disliked a lot” by 29 percent of respondents, which was more than any of the over 350 players also mentioned in the survey.
Going back to August 2014 when the poll was last taken, Kaepernick was only disliked by 6 percent of the population.
The dislike for Kaepernick is most concentrated among NFL fans, with 36 percent saying they dislike him “a lot” – a figure up 10 percent from just 2 years ago.
While results of the poll show Kaepernick being more disliked by the general population, much of that has to do with the fact that African-Americans only make up 15 percent of the U.S. population. Kaepernick hasn’t been standing during the national anthem to show his displeasure with the treatment of African-Americans by police officers.
Among African-Americans, Kaepernick has never been more popular. The poll shows 42 percent of African-Americans now say they like the 49ers quarterback “a lot,” while only 2 percent dislike him “a lot.” Two years ago, only 16 percent of African-Americans said they liked Kaepernick “a lot,” while 3 percent disliked him “a lot.”
In other words, the change in percentages is mainly due to how white people feel about him.
ESPN reports that just 2 years ago, only 7 percent of white people disliked Kaepernick – as opposed to 37 percent from last week.
Conversely, when Kaepernick’s sitting out the National Anthem became news, sales of his jersey went through the roof, becoming the best-selling jersey at the beginning of September.
“Jersey sales represents a metric which shows how he has inspired a number of people who show support by opening up their wallet,” Gerry Philpott, CEO of E-Poll said. “There is no counter-metric that you can use for those who he has alienated or had never heard of him before, other than the sentiment we measured.”
Either way, Kaepernick is a household name now thanks to his protest. The poll revealed that two years ago only 24 percent of people knew his name as opposed to 42 percent now.