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Revenue Losses From Sandra Fluke Fallout Sparks Feud Between Rush Limbaugh and His Radio Network

In some eye-opening developments for conservative radio host Rush Limbaugh, his contract with Cumulus Media may not be renewed due to continued fallout over Limbaugh’s controversial comments about Sandra Fluke, which lost the company millions of dollars in advertising revenue as a result.

As reported by Politico:

“According to the source, Limbaugh is considering the move because Cumulus CEO Lew Dickey has blamed the company’s advertising losses on Limbaugh’s controversial remarks about Sandra Fluke, the Georgetown law student. In Feb. 2012, Limbaugh referred to Fluke as “a slut” because she had called on congress to mandate insurance coverage of birth control. The subsequent controversy over those remarks resulted in a significant advertising boycott.

The true extent of Limbaugh’s effect on Cumulus’s advertising revenue is not known. In an August 2012 earnings call, Dickey said Cumulus’s top three stations had lost $5.5 million, in part because of the boycott. In a March 2013 earnings call, Dickey said the company’s talk radio side had “been challenged… due to some of the issues that happened a year ago.” Nevertheless, Limbaugh remains the most highly rated talk radio host in the country…

The news of Limbaugh’s possible departure comes one day ahead of Cumulus’s Tuesday earnings call, at which Dickey Is once again likely to address the impact the Fluke controversy has had on advertising. The source close to the show described Dickey’s remarks about advertising revenue as unjustified, and said such “criticism” of Limbaugh had resulted in the consideration to leave the company.”

According to Salon.com, Limbaugh rejects the accusation that he is the source of his distributor’s revenue problems, with a source close to Limbaugh telling the New York Daily News that “Lew needs someone to blame, [so] he’s pointing fingers instead of fixing his own sales problem.” The Limbaugh source also dismissed the impact of the Fluke “slut” controversy, saying that it “very minimally impacted [ad sales] in the short term.”

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10 Comments

10 Comments

  1. Bob Cull

    May 6, 2013 at 7:10 pm

    Typical behavior for an addict, point the finger at someone or something else. This windbag has never contributed one single thing to society, all he does is disparage the nation that has made him a rich man. I would never expect him to admit that he had been fired, he will, if his contract is not renewed, claim that he decided to move on to “greener pastures.” Perhaps he could find a job with Alex Jones or Glenn Beck. Wow just imagine the fireworks there with his overblown ego going up against theirs.

  2. Cat Stivers

    May 6, 2013 at 11:08 pm

    They don’t make a like button, so I’ll just +1 million Bob’s comment.

  3. Rob Bieser

    May 6, 2013 at 11:14 pm

    We learned, as children, that whenever we do something wrong or bad, we will have consequences for it. Seems like Limbaugh hasn’t learn that lesson!

  4. michael breene

    May 7, 2013 at 12:06 am

    Good Riddance to nasty rubbish.

  5. matlinp

    May 7, 2013 at 12:22 am

    Graveyard? What graveyard? I’m whistling simply because I like to whistle.

  6. Susan Skorc

    May 7, 2013 at 1:03 am

    I wish he would move right out of the country’

  7. Jeff Barber

    May 7, 2013 at 11:21 pm

    I’m with Susan, if he has it so bad just emmigrate. Somalia would be a nice choice!

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  10. JDS

    January 9, 2014 at 12:20 am

    Its time Limbaugh is totally off the air with his radical right wing bullshit and lies!

    Now he is attacking the medical professionals who say doing homework when you have a concussion is not good for you. Limbaugh says it’s a leftist plot to excuse students from doing their homework and allowing them to fake it.

    Really!? Jeeezus Limbaugh, It was a Swedish study and had NOTHING TO DO WITH POLITICS. You can make up more shit than anyone I have ever listened to.

    I hope ALL the stations shut you down you lieing sleazebag!

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