WATCH: Will Ferrell co-anchored an entire actual newscast as Ron Burgundy, and it was brilliant

In a brilliant bid to promote the upcoming release of Anchorman 2: The Legend Continues (set to hit theaters this Christmas), Will Ferrell assumed the role of the iconic Ron Burgundy and hosted an entire newscast for a local CBS affiliate out of North Dakota.

Yes, that’s right; Ron Burgundy co-anchored all 30 minutes of a KX News broadcast this week.

Ferrell had the utmost respect for the show, but just the simple act of his staying in character for the entire broadcast was hilarious in and of itself — which was evident on the face of Ferrell’s co-anchor Amber Schatz, who could barely keep her composure at times.

Watch:

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