This Monday, Elon Musk claimed that Apple has “mostly stopped” advertising on Twitter, asking if the tech giant “hates free speech” in America.
Musk directly called out Apple’s CEO Tim Cook on Twitter, saying, “What’s going on here @tim_cook?”
As Fortune points out, if Apple were to withdraw ads from Twitter, it’d be a huge blow to the revenue of the social media platform that Musk now heads. He previously tweeted that “has had a massive drop in revenue,” saying that his detractors are influencing advertiser to flee. “Nothing has changed with content moderation and we did everything we could to appease the activists,” Musk wrote, adding that activist groups are trying to “destroy free speech in America.”
Musk has also said Apple has “threatened to withhold” Twitter’s app from Apple’s App Store, “but won’t explain why.”
It’s not the first time Musk has criticized Apple for its 30% cut. Earlier this year, before buying Twitter, he tweeted: “Apple’s store is like having a 30% tax on the Internet. Definitely not ok,” and that it’s “literally 10 times higher than it should be.”
But still, Musk seems to be enjoying the fight, posting a meme with two roads: one that pays 30% and one that goes to war (as he put it), with a car speeding in the direction of war that he’s titled “Elon.”
Read the full report over at Fortune.