Guy staring into his smartphone walks off a cliff and falls to his death

A man who picked the wrong time and place to enter a smartphone-induced fog, fell 60 feet to his death at San Diego’s Sunset Cliffs on Christmas day.

San Diego Lifeguards confirmed the fatal fall occurred around 4:50 p.m. and according to reports, the 30-year-old man was too absorbed in his electronic device and walked right off a short ledge and tumbled to his death.

“Witnesses stated seeing someone distracted by an electronic device and he just fell over the edge,”  San Diego Lifeguard Bill Bender said. “He wasn’t watching where he was walking, he was looking down at the device in his hands.”

It is unknown what kind of device the man was using or exactly what he was doing which distracted him so thoroughly. Lifeguards have yet to find the hand held device, but suspect it is likely to be a cellular phone.

After seeing him fall, three good Samaritans rushed down the rocks to try and save him by administering CPR. A lifeguard on the scene told NBC 7 a teen who lived across the street ran out with a rope in hopes of rescuing the man.

Emergency personnel attempted to resuscitate the man but unfortunately, he was unable to be revived and was pronounced dead at the scene. Lifeguards are warning people to take more care and be more aware of their surroundings.

“Just like driving and using a cell phone, you don’t want to be walking and using a cell phone or be distracted or anything,” Bender said.

Featured image via NBC San Diego.