During a rambling appearance on Steve Bannon’s podcast last Friday, MyPillow CEO and pro-Trump conspiracy theorist Mike Lindell announced that he’s launched a webstore that he says will give Amazon a run for its money, called “MyStore.”
“I’m looking at another thing we’re gonna be launching, which is MyStore, which is a rival to Amazon,” Lindell said.
A version of MyStore currently exists on the MyPillow website and it sells items such as “Freedom Flags,” and American flags with a “spinning pole set” included. It also sells a set of children’s books titled “Donald Builds the Wall” and “Donald Drains the Swamp.” As Newsweek points out, the MyStore section appears to have been added to the website in 2019.
“For years entrepreneurs and inventors have come to me with products and ideas. They don’t know how to market them and I haven’t had the time to show them. And now today, I am proud to announce this platform called MyStore.com,” Lindell says in a video on the site. “I am going to put vetted products from great entrepreneurs on here, like you see a sampling of them here today, that are going to change this country.”
It’s not clear how the MyStore Lindell says he’s “gonna be launching” will be different than the MyStore that’s already existed on his website for two years.