In an op-ed at Newsmax.com this Monday, the adopted son of former President Ronald Reagan accused the “southern phenomenon” Cracker Barrel of alienating their longtime customers after the restaurant chain posted an image on Instagram of one of its restaurants with a rainbow-painted chair to announce the celebration of Pride Month.
In his op-ed, Michael Reagan drew from the experience of his friend Michael Shannon, whose family tradition of patronizing the restaurant was shaken by its Pride post.
“Our relationship with Cracker Barrel and that of hundreds of thousands of other conservative southerners who make up the chain’s customer base could have continued uninterrupted for decades into the future,” Reagan wrote, speaking for his friend. “The Cracker Barrel marketing department had other ideas.”
“[The Shannon family] watched the Bud Light transgender debacle and the Target grooming debacle and decided it wanted some of that, too,” Reagan wrote. “Cracker Barrel surrendered to the Rainbow Reich without a shot being fired, and has now fully embraced PRIDE month.”
According to Reagan, the chair was an example of “America’s new godless religion of sexual narcissism.”
“Cracker Barrel even went to far as to paint the upright slats on the back of the rocking chairs in the blasphemous rainbow colors! That’s a saltine too far for us!” the Shannon family reportedly declared.
“We have no idea why major corporation’s marketing departments have suddenly and uniformly decided that antagonizing the majority of your customer base to win favor with a sliver of the population that doesn’t particularly like your product is a winning strategy. Maybe they are looking into the far future and counting on the success of the national grooming campaign our children are currently enduring in public (read government) schools.”
Read the full op-ed over at Newsmax.