As it becomes more and more apparent that Donald Trump‘s racist, misogynistic, and narcissistic campaign is starting to hurt his brand, daughter Ivanka Trump is starting to feel the consequences of having her last name emblazoned across her products as well.
According to Yahoo Style, women are starting to boycott Ivanka’s product lines, and they’re even boycotting the stores that sell them.
As Ivanka continues her unwavering support of her father, even after video was released of him openly and enthusiastically talking about sexual assault, women are saying enough is enough. San Francisco-based brand and digital strategist Shannon Coulter is one of these women.
Earlier this October, Coulter called on Americans to boycott Ivanka Trump’s line of clothing and accessories, which Forbes has estimated to be worth $100 million.
From Yahoo Style:
Though she once supported Ivanka as an entrepreneur, Coulter now finds it virtually impossible to support a brand with the name Trump attached to it. So she is refusing to buy any of Ivanka’s products and is urging others to follow suit. She’s even created a hashtag — #GrabYourWallet — as a call to action for women to “vote with their wallet,” according to the Guardian, “as well as a pointed echo of Donald Trump’s bragging on tape about being able to approach women uninvited and “grab them by the p****y.”
Speaking to Cosmopolitan, Coulter said that women were content to “give Ivanka a pass because she’s his daughter and it’s hard to be objective about your dad. But the Trump [Access Hollywood video] sent people over the edge.”
“I think [women] took particular offense, as I did, to the fact that Ivanka tries to make feminism a part of her brand but is standing by, as an official campaign surrogate, a guy who is an alleged serial sexual assaulter of women,” Coulter continued. “The disconnect was too big. And they were ready to speak up about it and flex their consumer power about it.”
According to Cosmo, Coulter continues tweeting and calling retailer customer service lines to complain about the Ivanka brand — actions that she says has caused her to receive a certain amount of backlash.
Some, looking to make excuses for Ivanka’s silence on her father’s rhetoric, argue that she is “being manipulated by PR people or by her father.”
“I don’t think that’s true,” Coulter said. “She’s the head of an international, $100 million dollar a year brand. She’s sophisticated. I think she’s smarter than Donald Trump. Part of why I started the boycott is because I respect her as a businesswoman. We should hold her to a higher standard.”