In light of DeadState’s Monday piece on Rush Limbaugh‘s feud with Cumulus Media, new details have come to light about the radio host’s problems with advertising revenue — extending beyond Limbaugh to other conservative talkers as well.
As a result of the backlash to Limbaugh’s 2011 comments referring to Sandra Fluke as a “slut,” a significant amount of his national advertisers are now refusing to air their commercials during The Rush Limbaugh Show. According to a report in Radio Ink Magazine, those advertising woes are much worse than previously thought.
In the Radio Ink report, 48 of the top 50 network advertisers “exclude Rush and Hannity” for advertising, with “every major national ad agency” following suit.
According to Mediaite, this is the first time Limbaugh’s competitor Sean Hannity “has been brought into this conversation about advertiser aversion; and because, if true, a 48 out of 50 (96%) rate of top advertisers wanting nothing to do with the shows represents a rather striking figure.”

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