Bernie Sanders’ underdog campaign made a huge move this week when they unveiled a minute-long campaign ad on YouTube. The campaign also purchased $2 million in airtime in Iowa and New Hampshire, in preparation for the first primaries in February.
The $2 million ad is the first major advertising purchase made by Sanders as he starts his national campaign. Sanders, who notably does not have a Super PAC, raised most of his funds through citizen donations.
Sanders’ advertisement is a relatively conventional biographical piece that tells the Vermont Senator’s story, starting with his humble beginnings in Brooklyn, touching on Sander’s life as a student activist in the 1960s where he marched alongside Martin Luther King in the March on Washington.
Sanders’ career as the mayor of Burlington, VT is also mentioned, as well as his career in the House of Representatives and the Senate. The ad runs down many of Sanders’ major policies: Equal wages, universal college education, and avoiding war.
Also highlighted is Sanders’ millions of online contributors, and his promise to deliver real solutions, not establishment politics. The ad tries to bring attention to Sanders’s honesty and his consistent passions and voting records.
Watch our first TV ad: https://t.co/xL7bwnZWds
— Bernie Sanders (@BernieSanders) November 1, 2015
Currently, Hillary Clinton leads Sanders by a wide margin. Clinton has been advertising in Iowa and New Hampshire since August. Sanders’ large purchase of air time is a major step in his campaign that should make him a more realistic competitor to Clinton.
Featured image via Twitter