The conservative Christian group One Million Moms is taking Burger King to task over a commercial for it’s “Impossible” Whopper, a vegetarian hamburger that the fast-food giant launched earlier this year.
So why are the “Moms” upset? Well, as they note in a statement, “One man is completely shocked that the burger is not beef, so he uses the d-word to describe how he feels about himself for being deceived by the taste of the burger.” And the d-word in question is “damn,” which he says after taking a bite, as in:
“Damn that’s good.”
One Million Moms (OMM) is a sister group to the American Family Association, which has been classified as a hate group due to its notoriously anti-LGBTQ stance. It considers itself a group for moms who are “fed up with the filth many segments of our society, especially the entertainment media, are throwing at our children.”
The organization recently stirred up controversy after objecting to a commercial that appeared on the Hallmark Channel which featured a lesbian couple kissing. As a result, Hallmark removed the commercial only to reinstate it later with an apology from the company’s CEO.
Now, OMM has started a petition to have the Burger King commercial removed. It has collected 8500 signatures so far.
This isn’t the first imbroglio between Burger King and OMM. Last May the organization took exception to Burger King’s Real Meals campaign, which trotted out the phrase “DGAF” and the word “pissed.”
So far Burger King hasn’t issued a statement. The commercial in question is below.
a big deal just became a bigger deal. the Impossible Whopper is available nationwide starting 8/8. pic.twitter.com/TpFQenSLFQ
— Burger King (@BurgerKing) August 1, 2019
Featured image via screen grab/Burger King